Forbes StaffIn a move that has sent waves of excitement through the beauty industry, Bella Hadid, the celebrated model and influencer, is stepping into the limelight with the launch of her very own beauty brand, Ôrebella. With the recent surge in celebrity-driven brands like Beyoncé’s Cécred and Kim Kardashian’s makeup line, it’s clear that the trend is here to stay. Bella Hadid’s venture into the beauty industry has been a long time coming, with hints dropped as far back as 2022 when she filed a trademark for Ôrebella.
The anticipation reached new heights when Hadid teased her followers with a captivating Instagram post and official page drop, featuring a mesmerizing clip of her face cast with a kaleidoscope of projections, accompanied by the tagline “Reveal your alchemy.” This teaser has left fans eagerly awaiting more details about what’s in store from Ôrebella.
While specifics about Ôrebella remain shrouded in mystery, Hadid’s trademark covers a wide array of products, including fragrances, lotions, oils, shampoos, conditioners, and more. Given Hadid’s penchant for holistic living and her involvement with Kin Euphorics, a non-alcoholic beverage line, speculations are rife that skincare, essential oils, and fragrances will feature prominently in the brand’s offerings.
The highly anticipated release date for Ôrebella has been set for May 2, 2024, and Hadid has encouraged her followers to sign up on the brand’s website for early access to the collection and an exclusive launch gift. This strategic move is poised to generate buzz and excitement leading up to the brand’s debut.
As fans eagerly await the unveiling of Ôrebella, the beauty industry is abuzz with anticipation over what Bella Hadid’s brand will bring to the table. With her distinctive style, immense influence, and passion for holistic wellness, Ôrebella promises to be a game-changer in the world of beauty.
In conclusion, Bella Hadid’s foray into the beauty industry with Ôrebella represents an exciting new chapter for the model-turned-entrepreneur. With a diverse range of products and a strong focus on holistic wellness, Ôrebella is poised to make a significant impact when it hits the market in May 2024.
