Gucci Ancora: Sabato De Sarno’s Debut Campaign Sets the Tone for Spring/Summer 2024 Fashion

Photo Credit: Courtesy of Gucci

Gucci’s latest campaign for the Spring/Summer 2024 collection, titled Gucci Ancora, marks the debut of Sabato De Sarno as the House’s new Creative Director. Conceived as a homage to iconic fashion photography through the lens of David Sims, this campaign transcends mere fashion imagery to celebrate personal expression, beauty, and timeless allure.

Photo Credit: Courtesy of Gucci

A Creative Journey: De Sarno’s journey in the fashion industry began alongside David Sims, igniting his passion for fashion. With Gucci Ancora, the power duo presents a narrative of real-life women empowered by essential wardrobe pieces designed for everyday elegance, captured in a series of captivating visuals.

ampaign Essential Elegance: The cshowcases a curated selection of essential pieces from the Spring/Summer collection, blending sophistication with practicality for everyday wear. From impeccably tailored blazers to refined leather jackets and classic overcoats, each piece exudes timeless charm and effortless style.

Standout Pieces: Among the highlights are a wine-colored leather skirt adorned with embossed Gucci detailing and a backless top embellished with multi-colored jewels. These statement pieces are complemented by a cream Jackie 1961 handbag featuring dazzling jewel accents, creating captivating ensembles.

Introducing Fresh Faces: The campaign introduces five new faces – Ana, Fadia, Jiahui, Nyajuok, and Violet – who embody a diverse tapestry of beauty. Making their debut with Gucci, these women effortlessly grace the imagery, embodying sensuality, freedom, and self-assurance.

Embracing Authenticity: At its core, Gucci Ancora invites every woman to embrace her unique journey and savor the profound emotions that fashion evokes. It’s a celebration of authenticity, encouraging individuals to embrace their true selves and find beauty in their own paths – the essence of ancora.