Creating a legacy of his own, meet Tony Vincente, the man behind “Rossario George.”

Rossario George has emerged as a one-of-a-kind travel and fashion lifestyle brand that redefines luxury fashion with elegance, innovation, and sustainability.

Adding more value into people’s lives through the power of fashion is Tony Vincente, one of the finest fashion entrepreneurs and creative souls and the brain behind “Rossario George.”

Who is Tony Vincente, you ask? This dynamic personality has always been about his love and passion for fashion. Recalling his earlier days, he says his journey began in 2016 when he started painting. He then started selling his art pieces online, which caught the attention of Shop Vida, who reached out to see if he could design garments for them. This was the start of a new beginning for him as he became their top seller, which later catapulted him into creating his own travel and fashion lifestyle brand “Rossario George.”

Seven years and Rossario George has only gained more momentum and craze among fashion and luxury lovers, positioning it as one of the most trusted noteworthy brands in the industry. It won’t be wrong to call Tony Vincente a trailblazer in the luxury fashion industry, growing from a background in home design, fine art, and business management. Over the years, he has seamlessly blended his diverse skill set to create a brand that can stand apart from its contemporaries and competitors for its innovative, inventive, and inclusive designs.

He founded Rossario George in 2018, and since then, he has ensured that he challenges the status quo and goes beyond the conventional to create collections that can captivate people all over the world. After creating his brand, he also made sure to stay true to his commitment to sustainability and innovation, the pillars on which his brand has stood so strong for all these years.

Rossario George

Today, his brand has become synonymous with sustainability and sophistication. On asking what he feels proud about Rossario George, Tony Vincente highlights, “Reaching thus far in our journey in luxury fashion truly makes me feel proud, but certain aspects like the team’s commitment to sustainability and following eco-friendly practices have made my heart swell with more pride. Our commitment to eco-friendly practices is evident in the cutting-edge designs and sustainable product lines and collections we have created.”

Rossario George

He recently unveiled the exquisite 2024-2025 Honey Collection, which encompasses ready-to-wear and beauty pieces. It will offer fashion lovers metallic gold honeycomb-textured suits, dresses, jumpsuits, and shoes.

This dedication and passion of the team have helped Rossario George become a prominent name not just in the apparel industry but also in the beauty realm on global stages, runaways, red carpets, and the like, helping the brand set new standards in luxury fashion. He has made the beauty line Leaping Bunny Certified, making it available at and many other huge retailers worldwide.

Rossario George

“It all feels like a dream, but I am glad and overwhelmed that all this is true,” says the founder about his brand gaining global acclaim. He recounts the day when he lost his mother, which motivated him to listen to his dreams and pursue art and fashion as his career. Rossario George (@rossario_george) results from his years of hustle, hard work, and commitment. Today, the brand is known for sophisticated and trendy fashion designs that are comfortable, clean, and creative, reflecting values of resilience and creative expression.

Tony Vincente

There is a reason why Tony Vincent, as the founder, is celebrated as one of the Top 30 Personalities Disrupting the Fashion Industry by The NYC Journal, among achieving many other accolades like the recent FGI’s Rising Star nomination and the Iconic Fashion Trailblazer of 2024 by CIO Today.